Supremebeing presents: AW13 Campaign Video

True to Supremebeing style, this AW13 brings about a new season campaign video to really help us understand the brands direction. READ MORE

The Ragged Priest AW13 Ladies Collection

Ladies here is another brand to pay close attention to, UK label The Ragged Priest are indeed fashion forward and unique in their delivery of raw, edgy and street style pieces that allow for a diverse range in apparel and accessories alike. READ MORE

DOPE Spring/Summer 2013 Collection

DOPE showcase their growth and aspirations for a high fashion appeal with the launch of their SS13 collection. READ MORE

Lazy Oaf Spring ’13 Collection

Lazy Oaf have just released images from their amazing new Spring 2013 collection and it’s seriously putting us in the mood for summer. Taken in sunny old LA the images mix-Westside cool for the men and flirty, too-cool for school cool for the women. READ MORE

Winter Warmers from adidas by Stella McCartney

Written by: Sarah Fox
As the rain continues to fall on a grey and chilly London, it can be all too easy to stay wrapped in our duvets when the alarm clock announces its unappreciated presence instead of going for that much-needed morning run. READ MORE

theCoolSTUFF! ZDDZ London AW12

We have a lot of new brands headed our way this 2012 and one that has been brought to our attention is ZDDZ London.

ZDDZ is a directional and exciting project by Dasha. READ MORE

theCoolNEWS: ODF Clothing Official Advert

ODF Clothing as always, hard at work, share with us their latest brand awareness campaign, giving us a chance to witness the brands lifestyle, target audience and of course new summer threads! READ MORE