The Hood | L’Estrange London

New to us here on theCool is UK brand L’Estrange. Their concept and development of the brand is one that we really enjoy getting up close and personal with and all kicked off with a mutual interest by two friends – The Hoodie.  READ MORE

ASOS SS13 DENIM COLLECTION

Denim is taking over this Spring/Summer ’13 and ASOS champion the trend with a new line up of washes and fits for a comprehensive SS 13 denim range. READ MORE

Nicholas Deakins & British Millerain ‘Familia’ Jacket

It looks like we are finally entering jacket season and so of course it’s that time to make an investment in the most capable piece that sees you from Winter to Spring with ease. Nicholas Deakins hit us up with the ‘Familia’ Jacket, a collaborative piece with The British Millerain Co. READ MORE

Brand Watch: NOCLOUDS

All about new brands on theCool, we bring to your attention NOCLOUDS which is a new independent clothing line, led by the slogan “Don’t cloud your judgement”. READ MORE

DOPE Spring/Summer 2013 Collection

DOPE showcase their growth and aspirations for a high fashion appeal with the launch of their SS13 collection. READ MORE

Lazy Oaf Spring ’13 Collection

Lazy Oaf have just released images from their amazing new Spring 2013 collection and it’s seriously putting us in the mood for summer. Taken in sunny old LA the images mix-Westside cool for the men and flirty, too-cool for school cool for the women. READ MORE

theCoolSTUFF!! Jay-K AW12 Collection.

If you are looking for something slightly different this winter season, the Swiss brand Jay-K may just be the brand perfect for those who are style concious and looking for a menswear brand that blends together a contemporary, fashion-forward look with quality design. READ MORE