Streetwear

Streetwear Fashion is a distinctive style of dressing, pulling looks from the streets and making them wearable.

4 Hot Summer Sunglasses Brands

The summer season is here, which means the sun's rays are in full force and you need to take steps to protect your eyes from the damaging UV radiation that they'd have to endure if you didn't wear a good pair of sungla...

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#NewBrand: Original Generation Clothing

#NewBrand on TheCool is Original Generation clothing also known as OG Clothing. Started in 2013 in Kokomo, Indiana, OG Clothing is the brainchild of 2 individuals with the desire of creating a movement that is based on...

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#POTW: THE PUMA SUEDE MONO ICED

The latest exciting release from PUMA makes our #ProductoftheWeek, the new PUMA Suede Mono ICED  - surely a dream pair for collectors of their most famous family of trainers! A classic in its own right, the Suede was...

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Serge DeNimes Limited Edition Racing Collection

Going from strength to strength, Serge DeNimes introduce to us their newest limited edition racing collection. A small range of racing motif jersey pieces, the collection is uniform in it's selection of colours with eit...

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A NUMBER OF NAMES* PRESENTS MIDNIGHT STUDIOS SS15

A Number of Names* continue to stay on top of their game and this lookbook collaboration, sees the brands come together through friendship and mutual respect and aids a great story for the collection itself too. Intro...

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a number of names* X FPAR® Collaboration

a number of names* have teamed up to collaborate with FPAR® from their stable of brands. Giving them an open brief to make something in their house style that somehow linked to a number of names*. What they came back w...

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#ThanksDad: Our Top 10 COOLIST for Father’s Day

Incase it has completely slipped your mind, then here's your official COOL reminder - Father's Day draws nigh, more specifically it's on the 21st June! We've searched far and wide for things we think are definitely DAD ...

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