Brand Watch: Bubblegum Clothing


By Victor for Clothmasons

We have been quite familiar with new brand Bubblegum Clothing for a minute now and thought it may be time to introduce them to you cool folk. But are you really ready? READ MORE

Brand Spotlight #22 on BEPOSITIVE CLOTHING


Spotlight #22 gets us into a happy moment with brand BEPOSITIVE… yup it pretty much is in the name, and you can guess you’ll be feeling positive by the end of this session! Cracking down on the politics with owner Vangelis Orfanidis, who tells us the when’s, why’s and what the brand is all about, giving us an insight on why we should invest in them, and what new things they bring to the market! READ MORE

Brand Spotlight #21 on KAY.EM.TEES


This week we move onto Brand Spotlight #21 and taking to the stage is emerging brand KAY.EM.TEES. A fresh outlook on the scene, but with a very cool following and also a passion for what they deliver. READ MORE

Brand Spotlight #20 on SCREWFACE CLOTHING

Screwface Clothing grace our site for Brand Spotlight #20, and boyy was it an interesting getting to know ya kind of interview! READ MORE

Phoenix Boulevard: S/S12 Collection


Another CoolWorld favourite, Phoenix Boulevard are back with their new Collection. We first caught up with these guys last year when their now infamous “I’m That Guy/Girl” Tees, and we bumped into them once again at Margin London where we given a sneak peak of their new, darker collection.


Brand Spotlight #19: Exit Left Apparel


The word on the street is that EXIT LEFT APPAREL are the ‘IT’ guys this season, the brand to watch and indeed we can see why. With fresh tees, sweats and hats that have real interesting graphics, fit nicely and have a very cool look to them, that it’s hard to not notice how good these guys are. READ MORE

Brand Spotlight #18 on WASTED HEROES

Haven’t done one of these for a while, as it’s been busy travels for the entire Cool Crew, and then we finally settle, and we’re hit with LFW!! So it’s been busy, but not too busy to not recognise homegrown talent, and newness on our doorstep. And this is what the Brand Spotlights are for… shining a light on brands, most especially UK to bring us all in the know of what’s current and what’s fresh… READ MORE
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