Supremebeing SS’12 Collection hits Street Casuals.


29
Feb

Street Casuals has recently dropped the SS’12 collection of Supremebeing! As usual, you can always count upon Street Casuals to keep you updated and get you nice and prepped for a dope summer ahead. READ MORE

Nike Presents: 2012 French & Dutch National Football Team Kits


28
Feb

With the Olympics only a few months away, and in theCools’ very own home town, sports seem to be at the fore-front of everyone’s mind, and there’s no denying that one of the most anticipated sports is football, and to keep that anticipation flowing, we over at theCool are pleased to be able to give you a sneak preview of the French and Dutch teams new away kits from Nike.

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PUMA Behind The Scenes | SS12 Lookbook Shoot‏


27
Feb

PUMA give us behind the scenes footage from their Spring Summer 12 ‘Fun At The Fair’ lookbook photoshoot. The fairground provides inspiration for the vivid colours and neons of the SS12 collection through to the PUMA Social campaign! READ MORE

theCoolSTUFF: L-R-G’s Latest Pieces


23
Feb

L-R-G is a company designed to overthrow the masses by influence. Their slogan is simple, ”underground inventive, overground effective ”. Their latest pieces, drop in our laps and we are definitely convinced that they are certified cool! READ MORE

VA-Garments: Tailor Made vs Raw & Uncut


23
Feb

It’s been a minute since we heard from the guys over at VA-Garments, but it’s been very productive, as they now present to all their latest collection entitled ‘Tailor Made vs Raw & Uncut’, reminding us that there are always two sides to every story! READ MORE

theCoolSTUFF: Kraezy Clothing Drop New Tees!


23
Feb

KRAEZY is an independent street lifestyle brand created by London based graffiti artist and graphic designer KRAE. We were hit up with their latest releases to kick us off into that transitional period between winter and spring, where we all fiend for that trustworthy tee! READ MORE

Soapbox State of Mind Spring’12


22
Feb

Soapbox kill the wait for their new Spring 2012 collection with the final release of State of Mind! If there is anything you know about Soapbox, it’s their attention to detail, their great passion for their craft and the focus in where the brand is headed. READ MORE

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