New Brands

New Fashion brands that are taking the fashion world by storm. Keep up to date here!

#NewBrand | Hubris Spring Summer 2015

Hubris take over our #newbrand status this week, now although they had released a summer capsule collection last year, they are still relatively a new UK brand - don't get us twisted however, this brand has seen the like...

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Roux Scuro Lookbook

Roux introduce TheCool to quite a creative Lookbook for their Scuro collection which makes up their AW14/SS15 release. The casual sportswear influenced brand Roux showcase their inspiration from the artistic technique...

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#NewBrand: Independent Leaders

Independent Leaders are a new brand on theCool, and it is their ethos that captures our attention and their designs that keeps it during their debut launch this SS14. Two pals from London were looking for an escape fro...

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Re-Introducing Rawvault LTD!

Why a re-introduction? Well although, Rawvault have been running for just over 2 years now they have recently re-branded to what we can present to you now! Having previously stocked brands such as King Apparel, Casio,...

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#NewBrandWatch: Addixx

British brand Addixx gives us a quick look at their début collection conveniently dubbed the Set Off for the Spring/Summer 2014 campaign. The collection which consists of all snapbacks with fitted versions to follow ...

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Introducing FATHERDUCK LONDON – SS14 Lookbook

New to theCool pages is FATHERDUCK who share with us their SS14 collection and release of their latest lookbook! Looking to London's Street style for inspiration, the collection is filled with eye-catching designs and bu...

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Brand Début: Wreck London Clothing

We were fortunate enough to come across Wreck London during our Press Day rounds and were impressed by their delivery and creativity for such a fresh new brand on the horizon, especially since the founder is only 17!! A...

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