New Brands

New Fashion brands that are taking the fashion world by storm. Keep up to date here!

#NewBrand: Original Generation Clothing

#NewBrand on TheCool is Original Generation clothing also known as OG Clothing. Started in 2013 in Kokomo, Indiana, OG Clothing is the brainchild of 2 individuals with the desire of creating a movement that is based on...

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#NewBrand: N1SQ debut collection

Taking #newbrand status on TheCool is N1SQ who represent a cross-culture of streetwear with a laidback Scandinavian aesthetic, what that means is you're getting an upgrade on casual streetwear without a compromise on s...

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EDITOR’S CHOICE: THE IDLE MAN SS15 Capsule Collection

Our Editor's Choice this week is the ever-stylish THE IDLE MAN who share with us their SS15 Capsule collection which brings into fruition their own label as a force to be reckoned with! THE IDLE MAN launched officiall...

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#NEWBRAND: ALESYA ORLOVA | Emerging Handbags Designer

So like the saying goes - 'Purses are like Friends, You can NEVER have to many!' - this couldn't be any truer than it is right now as I am definitely going to indulge in the designer handbags range from #newbrand ALESYA ...

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TheCool Review: May 2015’s Top 5 Stories

May was a great month for TheCool, not only did we hit some of our biggest numbers in readers, but we also turned the Big 5 years of age too! Now we know we didn't scream and shout about it, as the work never stops and w...

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SS15 Collectables: Daughter of Jon #Accessories

Daughter of Jon was founded in 2013 with the premise to design contemporary accessories with a modern aesthetic that are sustainable, yet devised with style in mind. SS15 'Collectables' is a range of striking handbags ...

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Vinco Life Unveils the Thinnest RFID Blocking Wallet

Vinco Life champion our thoughts on having accessories that elevate style and practicality and their ultra-thin RFID-blocking wallet does just that with its wicked natural texture. Having successfully seen their Indi...

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