Pharrell Williams Launches Billionaire Girls Club!!


15
Dec

Pharrell Williams announces the launch of Billionaire Girls Club coming to us in the near future! However to keep us in anticipation we’ll see a mini collection of pre-season tees and vests heading our way shortly. READ MORE

Brand Debut: KushandWizdom


10
Dec

If you have a tumblr and you’re a Hip-Hop fan you’d be hard pressed not to have come across the work of the mysterious KushandWizdom, with over 290,000 Tumblr followers alone their mixture of inspirational, Hip-Hop, and 4:20 inspired quotes are have become a big hit.  So it’s no surprise they’ve taken to designing their own line  of  Kush & Wizdom sweatshirts and tees.

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StoreWatch: Bored of Southsea, Portsmouth


10
Dec

Bored of Southsea is one of those names you never actually get until you’ve lived there, Southsea isn’t the most exciting of places but does have a it’s own little gem in the form of Bored of Southsea in the heart of Albert Road, (defiantly the exciting street in Southsea, if not Portsmouth). READ MORE

Brand Debut: 2 Many Printers


09
Dec

Here at theCool we allways like to showcase the freshest streetwear talents so when we came across 2ManyPrinters there was no way we couldn’t mention them, they’re a Brighton based brand  founded by Marcello Velho and  Laurence Latty who sell apparell designed by both up-and- coming designers and more established ones too.

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Brand Début: What the ‘ZUKIE’?


23
Nov

By Victor for Streetwear Saved My Life

This is definitely something for my skate crew. ‘Zukie’ is here spreading like “a rash on your nasty ass”, their words not mine. So who is ‘Zukie’? READ MORE

Brand Début: Introducing GENERAL


22
Nov

By Victor for Streetwear Saved My Life

Inspired by a collage of film, sport, art, music and photography; indie streetwear label “GENERAL” emerged earlier this year on the UK scene. So why “General”? READ MORE

Brand Début: Introducing House of Hoxshore


20
Nov

It’s been a while since I’ve actually been excited about a new brand, but the House of Hoxshore has sure enough re-ignited that excitement. The independent brand which launches online tomorrow (21st November 2011) is definitely a breath of fresh air for all those seeking something different this season. READ MORE

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