theCool‘s aim is to be a consistent, creative, and concise source of information on all that is fashion.
The concept here is to focus on the great deal of talent that the UK has to offer not only the nation but to the world. With a passion for streetwear, couture, vintage and plenty more theCool looks to be a platform for up and coming, emerging, underground and established brands to all share the same playing field whilst informing YOU the readers of the latest events, releases and plans of all your favourite designers.
Started in May 2010, by Christina Daniels, the belief that our homegrown talent should be celebrated is at the foundation of this site. theCool is not just a blog, it is a culture and a lifestyle that we should embrace and we hope to provide you all with all that is COOL!!