ABOUT ‘Fit the Benefit’ Superpower Campaign
Launched in 2011, ABOUT has gained a steady cult following for its sweatshirt, lightweight tees and premium underwear and now it’s arrived in the UK. All pieces are created with function in mind using the best fabrics and ingredients such as textiles enriched with skin friendly Aloe Vera, Beeswax, Silver Ions and Silk Proteins.
This summer sees ABOUT unveil its ‘Fit the Benefit’ campaign. Based on the idea of the Superpowers within each fabric creation. This campaign invites you to discover in detail the additional qualities of ABOUT products which make a positive impact to your skin.
ABOUT textiles are enriched with these fabric treatments to aid in your overall wellbeing and provide the wearer with skin-caring, moisturising, antibacterial effects whilst promoting ABOUT’s trademark Healthy Fit Design concept.
You can check out the entire ABOUT collection by visiting www.aboutwear.com and have a gander at the Superpowers Campaign video below…