#NewBrand: N1SQ debut collection
Taking #newbrand status on TheCool is N1SQ who represent a cross-culture of streetwear with a laidback Scandinavian aesthetic, what that means is you’re getting an upgrade on casual streetwear without a compromise on style.
To take the stage N1SQ which stands for ‘No 1 Should Question’ share their first drop, pre SS16 which is a carefully collated collision of bold prints, stylised surfaces and raw attitude, making quite an impact and really showcasing who the brand is without apology.
With price points from £20-25, the graphic prints combine unique embroidery, injection printing and zip details. Essential items include skinny fit denims with subtle internal branding, longline shirts designed to be paired with fitted joggers and teamed with longline wool bomber jackets – and cult pieces include the Colchester jacket and the longline knitted hooded zip-thru that opens upwards.
Elsewhere marl print neoprene, mesh and teddy-fleece and cut & sew add to the surface interest for a brand that goes much deeper: the arrow in the logo points to the northern roots of the brand and, in tattoo culture, it is a symbol of focus, power & direction.
Definitely the start of greater things to come, this first collection lands in September ’15 for a pre-Spring ’16 drop.