Brand Début: Wreck London Clothing
We were fortunate enough to come across Wreck London during our Press Day rounds and were impressed by their delivery and creativity for such a fresh new brand on the horizon, especially since the founder is only 17!!
Although Wreck London was originally founded in 2012, 2013 sees the brand take on the streetwear genre with the launch of their first capsule collection of tees that take on the trends and resonate with the British culture concerning street style.
Inspirations from notable figures in history to classic art and architecture, iconic images have been innovatively and digitally re-worked to create bold abstract designs, as can been seen in the Herc and Q Medici t-shirts. Using the photo quality sublimation printing technique you can expect crisp, detailed patterns all printed on soft sports luxe feel t-shirts, with this method also ensuring Wreck London Clothing is less vulnerable to fading and distortion over time.
We are sure Wreck London will grow, continuing with oversized silhouettes, eye-catching prints, leather panelling and zip detailing paired with hi tops and snapbacks bringing the look together well
You can get familiar with the brand over at www.wrecklondonclothing.co.uk