Movember x Maurice Lacroix
06
Nov
Besides kicking off with a cold spell and heaps of windy days, November has been taken over by moustachioed men for a very good cause – Movember.
Movember (the month formerly known as November) is a moustache growing charity event held during November each year that raises funds and awareness for prostate and testicular cancer and mental health.
With many individuals, companies and more showcasing support and spreading the great word, Maurice Lacroix team up with Movember to recruit moustache-growing fundraisers as part of their code named Mo’rice Lacroix campaign!
This sees the brand create a super-limited edition of their Pontos S watch complete with moustache engraving and issue number in homage to the cause. The 1/11th watch will go to the Movember CEO Adam Garone and the 11/11th watch will go to the International Man of Movember. The other 9 watches will be awarded to the men who raise the most money from the participating countries.
Five international teams (Switzerland, Germany, France, USA and UK) will be competing in an effort to raise awareness – by recruiting followers – for this amazing cause. each country will be headed up by a highly motivated team captain. Maurice Lacroix are pleased to announce Colin Jackson as the UK team captain for project.
Colin will document daily his moustache growth and keep encouraging other men up and down the country to join his Mo’rice Lacroix uk team. To help Colin and his followers, grooming advice for the upkeep of facial hair will be at hand from top barbers, throughout the whole month of November. Jackson will finally have his ‘tache shaved on 30th November 2013, during a celebratory event at an exclusive location.
“I grew up wanting to be a great athlete and have a moustache like my idol Daley Thompson – Jackson reveals. Now it’s my chance to sport a big ‘tache too,whilst taking care of something very dear to my heart- and I want my team to win with an Olympic record! I’m very grateful to Maurice Lacroix for offering such a great prize to the biggest fundraiser of my team !” Colin Jackson
Each of Colin’s team members is encouraged to use their social media platforms to maximise awareness and ask their own friends and supporters to sponsor them with donations.
The reward for the most successful fundraiser of the Mo’rice Lacroix team is a prize money cannot buy: a limited edition Maurice Lacroix Pontos S engraved watch, presented by Colin Jackson himself – over lunch!
To sign up with Team UK and for more info, visit www.mauricelacroix.com
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