Private White V.C. A/W Collection


Private White VC AW13Private White V.C are no strangers to us on theCool, their carefully crafted garments and keen eye for details as well as clean cut approach always make them a go to brand for simple yet quality pieces for this season. 

AW13 from Private White V.C draws inspiration from heroics and military style  including key pieces such as the Manchester Pea Coat, the Jeep Coat and the Northerner – a quilted parka handcrafted using the finest 100% cotton ventile! From Military grade RIRI copper hardware and British made shank buttons, the Manchester Pea Coat is hand-crafted using the finest 100% wool Melton from Mallalieus of Delph.

Other stand out key pieces are the SB4 Unlined Ventile® Mac which is 100% waterproof with taped seams; and the Twin Track Biker Jacket with Beeswax lined coating and Harris Tweed detailing. Each of the items are designed with modern technology and classic style in mind.

What we love about this season from Private White V.C, is its practical yet versatile appeal, each piece is essential for the season and with great attention to the materials used, the British Autumn/Winter will not compromise on style at all.

Photographed by renowned photographer Matthew Comer, the natural and rugged aesthetics of the American landscape, highlights both the traditional and fine quality craftsmanship of the collection.

The Autumn Winter 2013 collection is available from August at and their flagship London store on Lamb’s Conduit Street.

Private White VC AW13Private White VC AW13Private White VC AW13Private White VC AW13Private White VC AW13

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