Henri Lloyd Launches New AW13 Campaign!


20
Jul

Henri Lloyd AW13 CampaignHenri Lloyd celebrate 50 years in the making with an new Autumn/ Winter 2013 Campaign once again sealing their status a a truly distinguished British brand!

Inspired by their rich heritage, the campaign has been designed to appeal to today’s astute consumers by casting ‘real’ characters and celebrating modern day pioneers. Staying true to their sporting persona, Henri Lloyd team up with global creative agency ODD to showcase their consistent dedication in adopting the latest technologies and innovations in design and combining them with fashionable and stylish pieces.

The new AW13 Campaign features David Cooper’s powerful landscape photography shot in Shetland Islands and reflecting Henri Lloyd’s marine heritage which serves as a perfect backdrop to showcase the renowned fashion photographer Steve Harries‘ atmospheric lifestyle imagery.

Henri Lloyd AW13 Campaign

What’s great about this new campaign is that what we know and love about Henri Lloyd is brought to life through the ‘Modern Day Pioneers’ series. True sense of heritage, amazing freedom on styling and a great atmosphere truly captured by the campaign images showcasing the brand as ‘the original British sailing brand’. The series will feature on the Henri Lloyd journal in the coming months.

The new campaign will be seen in print advertising, in-store and across digital media this autumn. The Autumn 13 collection will be available from the brand’s standalone stores, in selected stockists nationwide and online at www.henrilloyd.com from August onwards.

Facebook : www.facebook.com/henrilloyd63 Twitter: www.twitter.com/henrilloyd63

 Henri Lloyd AW13 CampaignHenri Lloyd AW13 CampaignHenri Lloyd AW13 Campaign

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