The Hood | L’Estrange London

THE HOODNew to us here on theCool is UK brand L’Estrange. Their concept and development of the brand is one that we really enjoy getting up close and personal with and all kicked off with a mutual interest by two friends – The Hoodie. 
That’s right, L’Estrange was started as a project to create the perfect hoodie.
“The hoodie had long been a staple in our wardrobes but we couldn’t find the winning formula of comfort, practicality, fit and style. We decided to take the garment back to the drawing board and give it a fresh redesign. Our aim was to smarten its image and create a piece of clothing that would take you from dusk to dawn: perfect for a laid-back brunch and equally well suited to a smart bar.”
So with this aim in mind L’Estrange introduce THE HOOD, they take our usual streetwear everyday essential item and make it into a luxurious and more refined piece of clothing that in once sense gives it icon status and a staple piece to have this spring/ summer.
Taking influence from the suit jacket, L’Estrange gave The Hood a tailored cut to sit neatly on the shoulder with a slimmer-fit around the body and arms. It is long enough to sit on the hips and a looser rib prevents it from riding up when worn. Each one has two inside pockets as well as a single outside breast pocket; the pocket bag of which, doubles as a pocket square for a more sartorial look.
The Hood
There are two ranges – Classics and Prints. The Classics will carry through each season and consist of neutral coloured Hoods with traditional understated linings. The Prints will use limited runs of eclectic and vibrant patterned fabrics sourced from around the world.
We are fans of this new brand and can only look forward to what else they can offer. Look these guys up over at

The Green Paisley Pocket Square
The Grey Stipe, Navy (Gold Edition)
Pocket Square - The Liberty Purple Feathers
The Light Blue Stripe, Grey
Pocket Square - The Red Paisley

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