Brand Watch: dr. popcorn apparel

05
Sep

There are very few brands you hear of and think ‘I know exactly what they’re about’ and find that you are so wrong! dr. popcorn apparel is one of them. At first instance we were so sure we were gonna see animated popcorn flying everywhere, but this is a brand in which ‘Don’t Judge a Book by it’s cover’ applies!

dr. popcorn apparel is a Sheffield based independent clothing company. Despite a large amount of doubt surrounding the appeal and sinister aesthetic of the designs, dr popcorn apparel still believes that going against the grain and offering an alternative to the mainstream is the only way to go about business.

Rough and ready, dr popcorn apparel designs are built from the ground up using a variety of media; including photographs, pencil, ink, paint, charcoal etc. dr popcorn apparel brings designs that are not run of the mill.

The range of designs they share with us are definitely transitional into the Autumn Winter, showcasing a real edge and dark approach to t-shirt design and bringing it back to original art mediums through their use of authentic art materials.

Available for both the ladies and the gentlemen on high quality light-weight apparel, dr. popcorn apparel only use fair trade clothing. And just to give us great delivery, all tees coming in their very own printed box – courtesy of one man and one man alone… the dr.!

Get to know the brand by visiting www.drpopcorn.com and getting your hand of their exclusive pieces.