Professor Green x PUMA Apparel Collection

22
Aug

Last week theCool was fortunate enough to be able to head out and see the Professor Green x PUMA Apparel unveiling at the fantastic One Marylebone on the 16th!

A great night, great drinks, vibes, fashion and of course number of celebrities including the main man Professor Green, we were glad to see that the collection itself holds a grand reputation of its own!

Born out of a mutual admiration and longstanding partnership between PUMA and Professor Green the joint apparel collection marries each of the co-collaborators distinct styles to create a fresh and innovative collection.

Professor Green’s look is smart, clean and casual. He’s acclaimed for putting his own twist on classic staples to create a layered, refined, urbaninspired look steeped in Professor Green’s own personality.

The creative process has seen Professor Green and PUMA produce outerwear with a utilitarian feel and a clear workwear influence. However, in typical PUMA style the collection is elevated by the application of the collections ‘character’ the Honey Badger. The influence of the honey badger and his habitat will be keenly felt throughout the collection and the campaign imagery.

You’ll be glad to know that this collection merges Professor Green’s style and PUMA functional approach to street or contemporary looks. All pieces are definitely wearable and definitely pieces we would recommend investing in asap!

Considered fabric applications such as heavy weight peppered sweats and raw canvas coupled with texture mixing and oil finishes give the collection a smart street-luxe look and feel. Design led flourishes such as the repetitive use of the honey badger logo creates an alternative urban camo and demand closer inspection. Premium leather sign offs, bearing Pro Green and PUMA branding, punctuate the collection.

The Professor Green x PUMA collection will be available from ASOS, Footasylum and all good retailers from mid October 2012!