Henri Lloyd Opens New Store in Westfield Stratford
Henri Lloyd is the original British sailing brand founded in Manchester, England in 1963. Widely regarded as the market leaders in technical sailing and lifestyle apparel, Henri Lloyd has pioneered the development of fabrics and garment design for nearly 50 years.
The concept store is a true reflection of the brand that pioneered many firsts in the sailing world; the interior focuses on a fresh aesthetic for the brand whilst showcasing Henri Lloyd’s sailing roots.
A trio of billowing sails are rigged above the store, whilst Shiplap detailing around the till, rope area dividers and hi-tech props create the atmosphere of a luxury yacht. The end result is the perfect representation of Henri Lloyd’s flair for combining contemporary sailing heritage with style driven sophistication.
The store, which opened on the 19th July, stocks Henri Lloyd’s SS12 collection and moving into AW12 as the summer progresses. The highlight of the concept store is their Round the World Race (RWR) SS12 collection, a range derived from Henri Lloyd’s long standing history of sponsoring elite race teams.
’Our new Stratford concept store is synonymous with the pioneering spirit of Henri Lloyd’ says Martin Strzelecki, joint Chief Executive at Henri Lloyd, ‘it exemplifies our innate ability to evolve and regenerate our sailing heritage and is confirmation of our position as forerunners in the lifestyle clothing industry.’
Definitely worth checking it! For more info visit www.henrilloyd.com