LRG Presents: Life Colors – Fall 2012
14
Jul
LRG present their AW12 campaign entitled Life Colors and showcases the brand moving beyond their traditional ways to embrace a new approach to their brand image.
This is showcased through the Life Colors promo video which combines the snowboarding world with that of art, music and culture. You’ll see in the video people like Wacka Flocka Flame just being casual, and enjoying themselves.
The Life Colors philosophy is all about the following:
“Hustling isn’t reserved to black and white thinking. Life Colors are what allow creative individuals to see past boundaries. Existing in everyone with aspirations for more than just average, the strength of seeing in color leads to diversity. Capable of inspiring people from the world of music, action sports and art, these are the individuals whose dreams are visual realities. Make the most of it and be brilliant, then think about what we stand for. You live and die with your Life Colors.”
Check out the video below and for more visit l-r-g.com
LRG Presents: Life Colors – Fall 2012 from LRG on Vimeo.
Yo!! I'm Frank Cool, I'll be sharing my street style tips, and must haves with you... Keep an eye on me, I'll be in a blog post not too far from now! Keep it Cool, Frank :-)
