DreamWear: BORN TO INSPIRE (Chapter One)
It’s always refreshing to come across a brand whose approach into the independent UK brand scene is slighty different. Such is the case with UK brand Dreamwear, who release their first campaign entitled Born To Inspire… mind you this is only Chapter One!
For the Born to Inspire campaign, Dreamwear assembled five young, ambitious and inspiring people, who posses different talents and unique dreams.
“We placed their unique and inspiring stories at the heart of this campaign, because at DreamWear we strongly believe in the importance of expressing your feelings and thoughts with the world. This is our vision: to provide a universal platform for ambitious dreamers to express their dreams.” – Tauseef Nawaz (founder)
Born To Inspire features people such as music producer DJ Kelly Sylvia and cyclist Feyi Okuwa, talking about their talents and ambitions. The idea here is to enjoy and share in their journey to becoming great, a better appreciation than looking at people who are deemed “superstars” already.
The accompanying illustrations, (designed by Radim Malinic - an award winning art director, illustrator and graphic designer) portray people’s ambitions and represent what they do. The pieces which will be launching in July but are available for pre-order are all about expression, becoming the better you and the journey that makes your dreams come true.
Quite a captivating campaign huh? A simple range offered up from Dreamwear, but with such a campaign set in stone, we’re sure that there is more to come!
Check out a few pics below, and if you like what this brand is all about, visit www.dreamwearit.com for more on the personalities shown below…