Adidas Originals seek out new talent for Iconic Eyewear Collection


The adidas originals eyewear sunglasses collection is a true statement to design inspirations from all around the world and across many cities. The mix of iconic styles across the adidas originals eyewear range are both retro and contemporary, which offers anyone the chance to be a real individual.

To get us all on a summer hype adidas eyewear are inviting artists, designers and creators around the world to customise a pair of ‘Original’s’ sunglasses which will be considered for global production in 2013.

Talenthouse, the cutting edge social engagement platform, will host and support this challenge through the adidas eyewear Facebook page, identifying and compensating artists through a life-changing campaign that supports their submissions through online activity, while raising the profile of all participants involved.

The eyewear template in this creative challenge already exists in the collection and is called the Santiago. The current Santiago range uses simple eye-catching prints to give the sunglasses a 70’s look and feel. All designs should be submitted through the adidas eyewear Facebook page and must be original (not using third party pre-existing copyright materials), using the provided templates entitled ‘Eyewear Front – Arms Left and Arms Right 2D’ and ‘Eyewear 3D’.

If participants complete both templates (2D and 3D) they must submit the two templates in either JPEG or PNG file. The winning designs may be modified to accommodate production requirements, so participants must retain their original artwork should they be chosen as a winner.

Voted by the public and judged by a panel of experts, the ocial design team of adidas eyewear will choose three outstanding designs that best represent the originality of adidas eyewear. The winners may have the chance to work closely with the design team to finalise their designs if selected to go into global production. In addition, each winner will receive a digital copy of their work with the final design, exposure across adidas eyewear’s website and social media channels including a generous £2000 cash gift.

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