Icon Brand Launch Range for ASOS!


Our favourite Australian men’s accessory label ICON BRAND, make the ultimate move and create a new collection exclusively for ASOS! Yes guys, you can now access all your must have accessory pieces from this new range of jewellery and wallets right on over at asos.com!

Being a brand known for their quirky, stylish yet practical accessories, ICON BRAND continue to mix materials with found objects and still focussing on great details that make each item very unique and give them a raw masculine characteristic.

‘Destroy for Comfort’ is the key focus here, and to achieve this you will see great textures and finishing to give the collection a very vintage feel and look! Progressing steadily the design team now cover every aspect of men’s accessories confirming them as pioneers of this youth inspired market and the ASOS range further cements this.

Statement accessories inspired by youth and fashion subcultures are available to buy online with ASOS in the rock and roll inspired pendants in keeping with the mantra ‘something found not bought’

ICON BRAND TRICK WALLETSTM will also be available to buy on ASOS.  These wallets embody the ICON BRANDTM love of music and travel with images of maps, dollar notes and music idols heat transferred onto them.

Definitely must have pieces for your festival fun this summer too, so jump on to it over at asos.com

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