Website Wednesday:


When it comes to Starter, you are looking at an American heritage brand whose history dates back to well over 35 years! Starter, the premium American athletic brand was established in 1971 and has pioneered the fusion of sports clothing with popular culture. Good News! The Iconic brand has launched across Europe for SS12!

Starter Black Label will be the first line launched across Europe with the Headwear being a key focus, sports style apparel and footwear will follow shortly. Headwear styles including the two tone snapback and tonal snapback demonstrate Starter’s progressive nature and street style appeal. A huge variety of bold colour ways and graphic detailing ensure there is a style to suit all.

Launched with a brand new site for the UK, fans and followers will be able to check out all the latest Starter news, releases and celebrity fan updates on a regular basis, with access to various styles and social media interaction with the brand too.

The new creative for Starter uses a combination of powerful lifestyle imagery, with stars including DJ One man, Red light and LeLe Speaks staring in the shoot .The fanzine style look book nods towards Starters future direction and underground street wear appeal.

Words probably can’t explain it all, so jump on over to

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