KING APPAREL SS12 Lookbook Part 1‏

By Christina Daniels on April 4, 2012 in

King Apparel are pleased to showcase the first in a series of Spring/Summer Lookbooks that will be released over the coming months.

You might have seen our latest post of their Reign Supreme Collection, and the Spring/Summer looks are definitely exciting and will be the perfect choice for cool spring days and hot summer evenings, that eventually head our way!

Staying true to the environments that resonate with many, Part 1 was shot in the early hours of a cold Spring morning on the fringes of a quiet council estate suburb - “These brutal and nowadays often neglected environments were once a modern solution for inner city escapism and we as a brand are always drawn to these places, finding something intriguing about the relationship between urban and rural.”

Included in part 1 of the lookbook, are really cool crew necks, shirts to keep you looking fresh and of course your must have tees!

Check out images below and of course jump on to

About Christina Daniels

Founder of THECOOL and IAMKINGSHE.COM. A third member of WITHYOUEVENTS.CO.UK. A dreamer, doer and thinker. Find me on Twitter/Instagram: @Chris_TheCool

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