theCoolWORLD: ICON Brand Present SS12…


Growing from its roots in the surf culture of Australia’s charmed coasts, Icon Brand’s collection of men’s jewellery has come to redefine the premium aspect of accessories with their range of vintage and distressed materials.

theCool has become a huge fan of Icon, as they ensure that the guys are covered when it comes to cool accessories, tons of style and still enough practicality to still feel as manly as you want to!

For SS’12, youth and fashion subcultures are a continue source of inspiration for the Icon Brand design team and this is reflected in the necklaces and wristwear ranges, where quality leathers and metal castings are used to create cuffs and pendants that translate into a distinctive rock and roll look.

New to the collection are the iPad cases which, in true Icon Brand fashion, feature outrageous mug shots of film and music icons such as Mick Jagger, Axl Rose, Lindsey Lohan and Steve McQueen.

The Icon Brand trick wallet has become a very popular accessory thanks to its unique design that holds cash & cards with no internal zips or pocket, secured purely by elastic taping. The Icon Brand headwear allows wearers to bring their own twist to hats and caps as stitching, badging and finishing are kept in keeping with the brand mantra of ‘something found, not bought’.

The phrase ‘Destroyed for Comfort’ are just the characteristics you need to finish off any look, and Icon Brand ensure that you look good and feel good too, regardless of whatever piece of their collection you choose to adorn!

Check out a few images from the new range below and for more visit