PUMA Behind The Scenes | SS12 Lookbook Shoot
PUMA give us behind the scenes footage from their Spring Summer 12 ‘Fun At The Fair’ lookbook photoshoot. The fairground provides inspiration for the vivid colours and neons of the SS12 collection through to the PUMA Social campaign!
Comprised of a brilliant selection of graphic tees, dresses, jackets and loungewear, classic favourites are given a playful new twist with a range of fresh new colours, prints and designs
If there is one thing you gather from the behind the scenes footage is that it’s all about having fun, being bold and just being free, we love what it represents and can’t wait for the weather to catch up!