Teatum Jones – LFW AW12


Written by: Sarah Fox

I first fell in love with Teatum Jones when their AW11 collection fell, and have been a huge fan ever since.

Designers Catherine Teatum and Rob Jones are two of the nicest people I have met within the fashion industry. They are always on hand at their presentations to talk through the collection and give true insights into how each piece is individually crafted (even down to those invisible stitches inside each garment that give volume and shape).

Having previously worked for Luella Bartley, Warren Noronha and John Richmond, the duo certainly showcase their expertise and experience through their designs.

This season, they presented their latest AW12/13 collection, “Once Upon an Innocence”, in The Heritage Suite on the third floor of Liberty, which proved an atmospheric location for a beautifully ornate collection.

Centered around the idea of Grimm’s Fairy Tales, Teatum Jones decided to look more closely at the details of each event. They discovered that these whimsical stories we tell to children at bedtime were actually dark and harrowing events that, should be see in the Metro in this day and age, we would be traumatised by. Their prints represent the glamorised Hollywood Crime Scene photography from the 1940s, which again would shock and appall a 2012 audience.

The composition of the magical story aspect and the true tale behind each fable gives the collection it’s colour scheme: dark olives and grassy greens are positioned next to charcoal, navy and black. A sugary pink tweed and pops of fluorescence yellow brighten up the collection and present the innocent and enchanted element of the Grimm’s tales.

The form of the clothes was also inspired by Hollywood silhouettes, but contrasted with a childlike perception by playing with the scale. Jackets featured elbow-length pockets to demonstrate where an oversized coat would come to if a child were to wear it. This dressing-up-box aesthetic was adorable, but at the same time showed a high-fashion focus with soft fabric rolls and draped seperates.

This collection is one of my favourites so far at London Fashion Week. The composition between print, colour, structure and concept are only the tip of my mountain of reasons for why I’ll be keeping my eye (and constantly checking my bank balance) on Teatum Jones.

With thanks to Trace Publicity

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