Schön! Magazine Issue 16 Launch Party


Written by: Sarah Fox

With all the excitement surrounding Fashion Week, it is essential to blow off some post-NY steam on the eve of the London shows. I’ve been attending the Schön! parties for the past three seasons now and wouldn’t dream of going anywhere else for my warm-up to the big day.

The queue outside this season’s venue, The Rose Club in Marlyebone, on Thursday night was a good indicator as to how popular and esteemed these events have become. I headed down with my good friends Adam James and Samantha Tse to join in with the party.

The night was filled with unforgettable moments, such as Jonbenet Blonde taking to the decks, some ambitious dance moves from certain guests and delicious fruits cocktails.

The event was sponsered by Hotel Chocolat, Løv Organic, Percy & Reed Hair and many more; making it the most lavish and lively party yet.
It was quite a departure from the previous launch last September, which featured a solo violinist at The Music Rooms, Mayfair. This season Schön! went all out with a DJ, live bongo drums and a saxophonist playing along with the beachy-beats.

Ballerinas stretched against the mirrored walls of the room, creating the illusion of dancers guarding the entire club.

Every fashion party must have something weird or wonderful about it, so I brought along my Baby Charlotte in her stylish printed onesie: she is most definitely wonderful.

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