The 55DSL Takeover: Anticipations for SS12/FW12

06
Feb

About a week or so ago, I headed off to the Diesel UK headquarters to get a sneak peek at the new SS12/FW12 collection coming from their original streetwear brand 55DSL

If there was anything you didn’t know about 55DSL, it was all laid bare, and not only myself, but the many members of the press who were there, including ASOS, SuperSuper, Individualism and more were definitely impressed and entertained.

The brands continuous work in helping understand our generation and working alongside up and coming photographers, videographers and bloggers to build up creativity, and cool sense of community, makes them a great brand to be associated with, as well as the fact that it’s FUN! Definitely showcased through their continuous collaborations through 10:55, and the introduction of Kids in Italia!

The clothing for SS12 is dope to say the least, great colour palettes, of course great attention to detail and ladies, trust me when I say if you never considered the brand for yourselves before well, come SS12 ‘FiftyFive Dselle’ is just the collection you wanna be getting your threads from! Bold prints, cool graphics, and a range of bright and pastel colours, makes it a sure choice for the summer.

The arts, the fashion, the music, and community they provide makes them a force to be reckoned with, which is why theCool knows that SS12 is definitely a 55DSL Takeover!!

Check out pics below from our sneak peeks and also the Friends and Family Party at Boxpark! For more info, or to get your hands on current season goods visit 55dsl.com