Private White V.C. Opens Flagship Store

After being celebrated in the Channel 4 documentary Made in England, British menswear label Private White V.C. brings its centenary heritage to London and launches its first flagship store at 55 Lambs Conduit Street. Open from November 2011.

Replicating the feel and atmosphere of the factory, the store hold actual sewing machine desks and chairs to create the factory feel. Featuring stainless steel lockers, the shop is a functional environment where garments are hung from heavy triangle pattern racks creating an honest look perfect for showcasing the Private White V.C. collection.

There is a very authentic, transparent and honest feel to the store, an inviting atmosphere that encourages you to actually take pride in the clothing and appreciate it’s heritage.

The London flagship store will house the new Private White V.C. collection which features, among other styles, the brand signature ‘combat’ blazer made of 100% waterproof British Ventile cotton, a military inspired jacket made of super soft recycled wool and the brand new ‘Shop Coat’ crafted with end-of-roll tweed featuring the PWVC check.

Also in the range, a soft shouldered double breasted suit lined in the Private White V.C. Edwardian stripe.

Definitely worth a visit, take some time out and experience the new store, the clothing will speak for itself… trust us!

For more info visit www.privatewhitevc.com