Self Gained Treasures SS11 (Re)Introduction Lookbook

Many brands come and go, and many stick around, but don’t progress or actually mean business, but Self Gained Treasures is definitely a brand who put in the work, and are definitely hoping to show that they are in it for the long run.

The UK brand, which we have mentioned on the site before, is definitely a result of hardwork, resilience and passion, which is why Self Gained have such a great underground following and deep mutual respects amongst the competition within the streetwear scene.

Having been very quiet for a while, it’s nice to see that the brand are taking their future seriously and have dropped us a Re-Introduction Lookbook for SS11. A very bold way to get people recognising the brand again, remembering key designs that kept us talking and to show how serious they are.

The Lookbook which features the popular ‘Get Doe; Every Hustle Helps’ which has been their most memorable and popular tee to date is brought back, as well as the ‘Hustlers’ brand tee which has been a firm contender. Another bring back which made a slight appearance before is the ‘ Love of Money’ tee which I think the ladies will be eager to get their hands on.

New addition for the rest of the range includes a SGT classic tee which has the brands initialed in the top left hand corner comes available in red and charcoal. The ‘Fresh Bread Daily’ available in Black and white, simple message yet a good look, as well as the ‘Good Things’ tee which pushes put a great message for all the hardworking hustlers out there.

A fresh start for the underground brand, you may argue it is a simple collection, but remember this is just an ‘introduction’ and I anticipate a good year for the SGT team in the ’11, check out the pics below, and jump onto the site at www.selfgained.com

Written by: Christina Daniels